We are proud to partner with RIPPLE AFRICA, a UK and US registered charity which has been working with communities in Malawi to deliver large-scale environmental projects since 2003.
Malawi faces enormous challenges. Over 70% of the population live below the international poverty line and the population has grown from 5 million in 1975 to over 21 million today.
The pressure on natural resources is intense and deforestation is one of the country’s biggest environmental threats.
Ripple Africa works with communities to tackle this head-on. They employ over 690 local staff, support 13,000+ volunteers and have helped plant more than 21 million trees since 2004. They are also helping communities protect over 340 sq km of forest - all while championing a belief we share:-
“A hand up - not a hand out”
So here is our promise:-
For every can of VITAL sold, we plant and maintain one tree.
This partnership means every drink helps a community help itself.
One can = One Tree
That’s VITAL