Our goal is to produce drinks which are delicious, healthy and convenient - ones that you can drink when you are out and about.

We also want to make it just a little bit easier for you to do yourself some good.  There are 13 vitamin groups out there and our bodies need all of them to function effectively so we have packed each of our drinks with all 13. 13 - imagine that!  Unlucky for some - VITAL for you.

Our drinks are plant based and contain no sugar or preservatives.  

Mission accomplished - but our goal is much bigger than that.   

Our drinks are defined by our respect for the natural world and by a genuine will to be a force for social and environmental good.

We believe that our customers share our values and will support our mission to take action to invest in the environment and to do what we can to keep our planet healthy.

We want VITAL to be known as a brand that is inspiring positive change.  

The thing we are most proud of is our partnership with Ripple Africa, a UK and US registered charity which has been empowering communities in Malawi since 2003.  It’s aim is to “provide a hand up, not a hand out” and it does this so effectively through well established projects in environment, education and healthcare.   

For every can of VITAL purchased, Ripple Africa will plant one tree.

One can = one tree.  Now that is a promise!